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Delivered From The Best Source


Our Story 

We believe in quality with a purpose. At TOUCHIERE, our people come first. Our 100% cotton is sustainably sourced from small villages of Turkey where for the humble people, giving back is the main purpose. Each towel is intricately handcrafted with quality cotton threads from the fields of the Aegean and Black sea regions, and each hand that touches it passes on a unique story.  The process in which our towels are created sends a message of warmth, quality, and love to our buyers, because each villager who crafts our towels is involved in a mission to develop quality, minimality, and purpose with 100% Turkish cotton towels that will soften with each wash. It is not just the magic in the handcraft, but the embracing of minimality in a cluttered world that brings us back to the peaceful villages of Turkey where our towels are made. Our process, our towels, and our workers are all Authentically Turkish.

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From Historic Tradition to Modern Luxury of Turkish Towels

The 1600 years old history of Textile in Turkey dates back to the early years of the Ottoman Empire. In the old Turkish tradition, these towels were first used in the traditional Turkish Baths which are the SPAs of our modern day. Currently, these special products include bathrobes, hand towels, bath towels, and kitchen towels, and these are one of the most exported products from Turkey to 186 different countries. This special type of fabric is only made in two very small cities in Turkey, and the type of cotton used is very special that it is currently protected by the patent institute.


What Makes the Turkish Towels Special?


Every specific fabric technology that is used on both sides of the towels creates durable, soft textured, and age-resistant Turkish Towels.  The very specific “hav” (long strands) that are being used separate Turkish Towels from other textile products.  These special threads determine the weaving quality of the towel.


What to Look for In a Quality towel?


When choosing a towel, the first thing to consider is the towel’s softness and water absorption. However, these factors are not enough when making a purchase for hospitality business use. If the towels will be purchased for hotel use; in addition to the softness and the water absorption, the towel has to be durable that can resist the effects of everyday washes, especially during the popular seasons.  If the purchased towel is just made for household textiles, (unlike our towels that soften with every wash) it will harden, the white color will turn gray, and the stitches will tear apart.


Competitive Advantage


As a result, the type of cotton that is being used, the height of the strands on both sides of the towel, the treatment process, and the type of paint make all the difference and gives a considerable competitive advantage to Turkish Towels.

Fun Facts


Turkish Towels are being used in many famous places such as during the Euro League soccer finals, the main character Brad Pitt’s Troy movie, or the English Prince William and Catherine Middleton’s wedding invitations were all made out of these Turkish Towels. In addition, many European famous sports teams, luxury resorts and spas, and large retail stores are using these towels that come from this specific place called Denizli in Turkey.

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